Champions Design

Champions Design is an award winning branding agency that has worked with a number of prestigious clients such as Dartmouth College, The NBA, MTV, and Ad Age. Type/Code was contracted to redesign their portfolio site and I was entrusted with designing the primary discovery sessions and creating a research report that compiled our findings and subsequent recommendations in a format that was shareable with the client.

The final research report was split into 2 documents. The first document stated our goals for the project with success metrics and displayed findings from a site audit, proposed new information architecture and site structure, displayed identified personas (titled ‘audiences’ within the doc), and highlighted various analytics metrics from their old site with explanations on what these metrics meant and how they inform our suggestions for the new site. The second document was a detailed precedent analysis that highlighted design patterns of similar agency portfolio sites organized by site sections from the proposed site architecture.